Want to set yourself apart from all the other noise in social media? One way to attract attention is with a widget. Constructing a small but useful piece of software that your target audience can easily access is a classic way to draw attention on the internet, and it can work for social media, too. Let's face it, competition for attention on social media networks ... more

It is amazing how much trouble unguarded comments can cause for a firm. Some examples, too embarrassing to repeat, have entered into corporate folklore. Reputation management has always been in part about preventing mistakes of this type. In addition, it has frequently been necessary to minimise any damage which has resulted from clumsiness. The advent and evolution o... more

In 2011, SEO had a strong content focus, and it's not looking like 2012 is going to be any different. Google has gone strong and hard on changes to the algorithm to improve content quality in listed results. For any site owner serious about rising in the rankings, content must remain central — even when building links. Even as recently as a year and a half ag... more

Not many site owners approach SEO thinking that they'll have to become a media influence. Unfortunately, if you want your site to get attention, that's exactly what you have to do. As your SEO company will tell you, top rankings these days depend as much on off-site interaction as they do on on-site technical work. If you're having trouble finding an angle that will w... more