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Achieving effective SEO, and therefore a high search engine page ranking, requires a finely balanced mix of good quality content and the optimum placement of keywords so that you can move up the listings without being viewed as a “keyword crammer”.
But, unless you’re a professional SEO provider, it can be difficult to know where the line between the two starts and ends. At SearchEngineOptimization.co.uk we’ve made it easy for you to see just how your website is doing keyword-wise with our free and easy to use keyword densities checker.
What is keyword density?
Keywords are a crucial part of any SEO strategy as they are used by search engines to find out what you do and to list your website accordingly. Therefore, using keywords in the title tags and content of your site is vital to ensure a prominent presence on the web. However, although search engine spiders may be automated they are not easy to fool and simply cramming pages with as many keywords as possible is not the way to ensure a good page ranking. In fact if you do this then your website will be penalised and nobody will see it at all.
The key to good SEO is having the optimum number (density) of keywords included, so that the search engines can see what you do but also know that you’ve not just published spam or text that is saturated with keywords. This is where our keyword densities checker is a really valuable tool as it allows you to see just what percentage of your site is comprised of keywords.
What is the ideal keyword density?
There is no simple answer to this question as opinions vary and will continue to change as the major search engines alter their algorithms. Different search engines also have different limits in terms of the density of keywords they allow. But, there are some simple guidelines to follow which will help you to know where you should be aiming for when you use a keyword densities checker.
The major figure you don’t want to exceed for your keyword density is 2% as many of the search engines will then view your site as spam, but as a general rule of thumb a keyword density of between 0.5% and 2% is fine.
How to use the keyword densities checker
Checking your keyword density couldn’t be simpler. Just type in your URL and you can then see a report on your listed keywords and their densities. If they have a percentage rating of less then 0.5% or higher than 2% then these are the ones you need to improve.
If you handle your SEO yourself then it may be time to revamp your site’s content to make sure that you’re not viewed as spam, or alternatively you may use a professional SEO company to make sure that your keyword density is perfectly balanced.
Whatever action, if any, you choose to take, the keyword densities checker is a great tool to give you a clear insight into how your website is working in terms of SEO and keywords.
