Survival of the fittest: removing the weakest links
Many SEO experts now rate internal and external links as the primary tool in search engine optimisation, placing them well above keywords and other strategies in terms of importance. But, just as good links can produce many benefits, weak links can have a detrimental effect on your website’s ranking and performance too. Therefore, ensuring that your links are optimised is vital to secure a high search engine ranking and also to reduce the risk of page rank leakage via external links.
Keeping a close eye on both internal and external links is simple with our free internal link checker at SearchEngineOptimization.co.uk.
A complete overview
The internal link checker is a fabulous tool that enables you to see a comprehensive overview of all the internal and external links on your website, while also allowing you to check the anchor text of each link associated with the domain.
In an online world where link building is a vital part of maintaining a prominent presence, the ability to view all of the links contained within your site through the internal link checker, provides a quick and easy way to assess your site while also monitoring the external sites that you are linked to.
Cementing a position in the rankings
With each link’s anchor text listed in the internal link checker, this tool is the perfect starting place to assess your SEO strategy. If you are not ranking as highly as you would like to, being able to see all of the links and anchor text at a glance can quickly highlight any problem areas.
If the anchor text does not clearly convey the content of the linked page, then the search engines simply won’t be able to list it correctly. Therefore, reviewing all anchor text in one concise list can often reveal areas that could be improved in terms of SEO.
Don’t follow the crowd
Another major benefit of the internal link checker is the ability to instantly see if the links on your site are nofollow links, as this can have a drastic impact on your page ranking.
Linking to other external sites is an effective way to enhance your web presence and achieve significant page ranking, but it can work both ways and in some cases it can also have a negative effect, This is usually the case in areas of websites such as forums and comment sections, where the public can enter text — which leaves them vulnerable to spam or other non-verified links being added.
To protect your Internet reputation and maintain a high page listing it is important to make sure these areas have nofollow links to avoid leaking page rank. Otherwise unsolicited links could steer traffic away from your domain and lower your status with the search engines.
With a clear overview of all the links on your site, the internal link checker allows you to assess your links and link building strategies, to ensure optimised anchor text and avoid page rank leakage via unknown or non-trusted external sites.

0845 077 2967