An Internet protocol address (IP) is in essence the equivalent of an online telephone number. It is a unique number that is assigned by an Internet provider to identify a computer or a user on the web. But, while many people think IP addresses are little more than numbers, they can provide valuable information about who is contacting you on the web to further optimise your site and protect your interests.
At SearchEngineOptimization.co.uk, we make it easy to find out who you’re dealing with through our handy and easy-to-use country to IP tool.
Target the right market
The Internet is a global phenomenon and therefore your website attracts traffic from all over the world. But, if you don’t know where your audience is based then it can be difficult to create a website that will turn a page visit into concrete business.
With our country to IP tool, you can see exactly where your audience is based and gear your SEO campaign to appeal to specific geographical markets to make the site more relevant for the people that are viewing it. For example, if you find that the majority of the visitors to your site are in the UK, then you can set the currency values in Sterling or add UK-specific information and adverts that will appeal, whereas if most of your visitors are based in the USA, by setting the currency to dollars and making subtle changes in language and layout could increase traffic and conversions in this region further.
With the country to IP tool you can quickly and easily find out where your audience is and improve your site to have more local appeal on a global scale – truly international SEO.
Know who you’re dealing with
It is surprising how often people take websites at face value on the Internet, which can be a serious mistake. The web is an amazing thing but sadly it is also riddled with less than honest people. A great looking website does not equate to a reliable and trustworthy company or individual, as the many stories about Internet fraud attest. But, there are many ways to protect yourself, and our country to IP tool is a great place to start.
By simply typing in an IP address into the country to IP tool you can see where the person you’re dealing with is based before you hand over money or your credit card details. If a company or individual claims they are based in London yet the IP address is registered thousands of miles away overseas then it can set the alarm bells ringing, before you’ve handed over any sensitive information.
The same is true for spam emails. By seeing who you’re dealing with you can make a more informed decision about who you can trust.
How does it work?
Our country to IP tool couldn’t be simpler to use. Just type in an IP address and within seconds you can see which country it is registered in. It’s as simple as that to find out more about the location of the people you’re in contact with online at SearchEngineOptimization.co.uk.

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