August 28th, 2010 by Susie

The processes of search engine optimization and social media optimization are receiving more attention as online firms perceive the value that they can deliver. The competitive advantages which can be developed by the use of appropriate and tailored techniques are of considerable significance. As the processes get more publicity though, changes in the sphere of search are making the processes more complicated and this means that it is becoming easier than ever to make errors. Due to the fact that such errors can waste good money, it is important to remember that avoiding them is easier if you hire reputable SEO services. Nevertheless, knowledge of some commonly committed errors is of utility to everybody involved.

At Searchengineoptimization.co.uk we are occasionally surprised by some of the errors that are being made in our field of expertise. Hence we like to underline some of the more common failings to benefit everyone who is interested in search.

When it comes to social media optimization, there are several reasons which explain the propensity to make mistakes. One reason is that not everyone is yet up to speed with the new social media networking sites they are trying to utilise. Another explanation is that people can be confused by the proliferation of conflicting advice. A further contributing factor is that the likes of Facebook and Twitter superficially appear simple to use, but using them well takes considerable talent. There are several other factors which may provoke errors, but this article is largely focusing on the mistakes themselves:

• A failure to use the appropriate social media networking site can often be detected. For example, creative types often have a tendency to enjoy using Twitter. If your target audience consists of a specific subsection of ‘creative types’ it may be unwise not to include a Twitter campaign as part of your overarching strategy. For instance, if you wish to draw attention to your literary blog posts not using tweets could be an elementary error
• A failure to make contact with a target audience is something which can be observed quite regularly. The casual use of Facebook as a marketing tool may not deliver the kind of results that were anticipated if inappropriately clumsy methods are selected. Furthermore, implementation has to be of the right standard if the methods are to be translated into effective action. For example, the use of a Facebook Fan Page may be a great move, but it cannot be filled with uninspiring derivative content. It is very easy to ignore poor quality content on Facebook
• Sometimes a target audience seems to have been correctly identified, but the various elements of the group cannot be contacted because the ways in which they are approached are lacking in guile. This can be observed when promotional activity descends into blatant advertising. Users of the social media networking sites are obviously a diverse crowd, but not so many of them appreciate being treated as passive consumers.

Some good advice to those contemplating the exploitation of the opportunities which are out there on the new social media is to recall what you like experiencing when you are a user.

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