April 18th, 2010 by Susie

When it comes to optimising for the search engines, there is no mistaking that Google is the main company to be concentrating on. That said, there are many other popular search engines which are becoming used increasingly more by searchers and are fast approaching other search engines in the popularity stakes.

We all know that social networking sites have come on leaps and bounds over the past years, with both Twitter and Facebook featuring highly on the list of sites which people search for things on. Social media optimization is used frequently to enhance the presence of your company on social networking sites such as these and increase your search ranking as much as possible. If done correctly, using SEO to drive traffic to your website from social networking sites is very effective and quite easy to ascertain – as long as you keep on top of it.

One element of surprise within the search engine world is the success and popularity of YouTube. Recent reports have shown YouTube to be up there with the likes of Google and Twitter quite soon. In fact, 2009 rankings showed YouTube as the number two most popular site for search engines. The reason this comes as a surprise to most people is that YouTube is just videos, so you may ask yourself how often a person searches just for video content. The initial thought is that this would reduce the quantity of searches, but the fact of the matter is, it is what makes it the success it is. YouTube is ultimately an untapped SEO resource.

For starters, you know exactly what you are getting when you run a search on YouTube. You are going to get a video result. Nobody can deny that Google is a fantastic search engine tool and has many strings to its bow such as maps, videos and images, meaning that we expect everything in one place. With YouTube, you can rarely be disappointed as you pretty much always get what you went for, making it an appealing search tool for many users.

One area where YouTube has really excelled is within very specific searches, as people may feel they are less likely to get hundreds and thousands of results. For example, a person looking for a ‘How To’ video on a specific task knows that YouTube will probably deliver this within their first five results, for instance. Time is precious to people nowadays and the ability which YouTube has to get straight to the source of what you are looking for has given it the power and stature it holds as being one of the top video search engines.

The other great advantage to YouTube is that you get instant customer feedback and reviews for free. The majority of video posts are commented on by users and with it being free to join and add a comment, it is an extremely popular activity in terms of both social and business users. Using social media optimization on Google not only lets you know what is thought of your posts, it also gives you instant feedback on competition and similar industry websites.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.