October 11th, 2010 by Nick

Twitter is an increasingly popular social networking site which is gaining popularity on an international scale. It may be that the audiences on Twitter are not as large as those accessible via Facebook, but an effective campaign can focus on the often educated individuals who frequent Twitter. It is therefore possible to get favourable publicity for a firm on Twitter, but it is also a very good way of finding out more about a target audience and tempting them to take more of an interest in the firm concerned. As search engine optimization and social media optimization are increasingly converging, it is fitting that a Twitter campaign can help draw attention to things like blog posts.

At Searchengineoptimization.co.uk we have the experience and skills necessary to conduct effective Twitter campaigns. Site owners who do not outsource this activity are prone to infringing Twitter etiquette. Moreover, recent history provides plenty of examples of firms missing potentially lucrative opportunities by spraying Tweets around in a scattergun approach.

There are some simple guidelines which can be observed. Sticking to these informal Twitter rules can help avoid creating the wrong kind of impression:

• Tweets should be made regularly, but there is little to be gained by deluging your followers with them. If you tweet too often many of your followers may begin to ignore your offerings and this can mean tweets which are well crafted are simply being wasted
• The tweets should not be all about your firm. It is important to engage users with your tweets and entering into discussions relevant to your sector in a sensitive way can be highly effective. This means that being up-to-date with developments is often a considerable boon
• Retweeting is a great way of showing that you care about the contributions of others. It means that you do not come across as absorbed in your own interests. The way in which you are perceived really matters and the less self-interested you appear the better
• Direct Messages should be used very sparingly. Many users of Twitter are easily alienated and sending them Direct Messages with an advertising flavour can have a detrimental impact on the way a firm is used
• What you know about your target audience should inform the content of your tweets. If the target audience seems susceptible to special offers or competitions, then these are tried techniques of generating interest. However, for firms operating in certain sectors these methods may not be appropriate

It may appear that the exploitation of Twitter for commercial SEO purposes is very difficult to get right. Nevertheless, the potential rewards are significant and thus it makes sense to stick to handy advice. Fortunately, the more that is known about a target audience the easier it is to approach it. Subtlety is made simpler when the sensibilities and tastes of the target audience are clearer than they were initially.

It is handy to recall that a purposeless tweet will normally be perceived for what it is. A shrewd idea of the better ways to interact on Twitter can be obtained by frequenting the site in an unofficial capacity.

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