October 25th, 2010 by Nick

Facebook is massive. A social media marketing strategy which utilises Facebook can get a lot of traffic to a site. Furthermore, a SMM campaign which gets the most out of Facebook can uncover valuable information about a target audience. This information can then be fed back into a campaign, leading to a greater degree of focus. It is possible that a Facebook campaign may not be suitable for a specific site, so an assessment is always necessary. Nevertheless, the level of social interaction which occurs on Facebook in Britain means that ignoring the opportunities can often be a very costly error to make. Despite this fact, some disparaging articles are written about Facebook and some of their arguments should be critically engaged with.

At Searchengineoptimization.co.uk we focus squarely on what works best for the sites of our clients. This means that our research and monitoring function is always carried out in a meticulous fashion. Those who do not watch the way in which relevant trends play out are doomed to miss potential chances for profit-making.

There have been some serious issues raised with regard to Facebook and its treatment of the privacy of individuals. However, it is vital that the issue is seen in proper perspective. This means that it is necessary to examine the problem in a responsible and balanced fashion. In the first place, it is crucial to recall that most Facebook users seem to be carrying on with their existing Facebook behaviour regardless. Secondly, some users have been reassured by Facebook’s attempts to be clearer with regard to the issue of privacy options. Thirdly, it must be underlined that Facebook has numerous competitors who are trying to make the most out of its discomfort in this complex area. Fourthly, it has to be recognised that other social networking sites may have difficulties in a similar area.

It seems, however, that some individuals are determined not to let the privacy issue drop. In late August 2010, journalist Amulya Nagaraj discovered that if an individual seeks to block Mark Zuckerberg from looking at their details,  a ‘block failed’ message was the consequence. Zuckerberg, CEO and founder of Facebook, must have been embarrassed at this outcome. Presumably the glitch will be addressed at some point, if it has not been dealt with already. What the ‘story’ illustrates is that Facebook faces a challenge from those who are determined to attack it. Zuckerberg is unlikely to be interested in the personal activities of ordinary users so the story does not tell an objective individual very much at all. It merely serves to contribute to the anti-Facebook sentiment.

Social media marketing has to take into account the plusses and minuses attached to the new social media. It is handy to understand how people use the networks and how they feel about them. It is not helpful to be carried away by every selective narrative which emerges in relation to the sector. On the other hand, keeping a close eye on what is occurring is an essential part of developing and implementing a productive SEO campaign.

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