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July 5th, 2010 by Nick
The dramatic rise of Twitter in 2009 certainly caught the imagination of the public and opened up new possibilities for social media marketing. However, it is sometimes easier to get something in proper perspective in retrospect. This is because the commentator is not so likely to be carried away by the media froth and can make more astute judgements sheltered from what can be termed ‘the shock of the new.’ It is worth remembering though that some things never lend themselves to definitive judgements. For example, a Chinese politician in the twentieth century was famously prudent enough to maintain an open mind with regard to the French Revolution of 1789. Nevertheless, it is a tiny bit easier to take a step back when events are not so close to us.
In 2009, there was a bit of a ‘bandwagon effect’ associated with Twitter. Fuelled by celebrity participation and the fascination of other parts of the media, Twitter was simply exploding in popularity. Politicians not only commented on the phenomenon (and some participated by tweeting profusely), in the UK they also got their supporters ready to tweet towards potential general election success in 2010. The social media marketing world perceived that Twitter was a significant way of accessing target audiences for goods and/or services. However, businesses which acted independently and did not seek guidance discovered that getting additional profits via Twitter was not as easy as some people had initially envisaged.
Twitter remains very important, even when some of the wilder hopes have proven a little misleading so far. At Searchengineoptimization.co.uk we know that not every site requires a Twitter campaign, but we perceive that if Twitter is suitable for a site and if a campaign is pursued with intelligence it can generate considerable benefits. The beauty of Twitter is that it allows a firm to send tweets to people who are interested in a specific area. Another advantage of Twitter is that it permits a firm to transmit tweets about things which people are not aware of. In other words, the potential consumer is not actively searching for something, but can be pleasantly surprised when they ‘hear’ about it. However, many Twitter users do not want to be bombarded by relentless corporate promotional tweets, so skill is necessary.
One of the best features of Twitter remains the retweeting facility. If you can get users to retweet your tweet to their armies of followers the marketing potential can be considerable. If a user has seen fit to retweet your tweet it is a bit of an endorsement. Many of the users who see the retweet will have similar interests to the individual who elected to retweet it. Hence the ‘domino effect’ can bring a lot of publicity for the initiator of the tweet. If a tweet has something special about it, curious individuals may decide to follow you all the time. A very shrewd way of getting individuals in the right frame of mind to consider retweeting your tweets is to retweet theirs. What goes around, comes around.
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Twitter has really dominated the social networking scene