May 1st, 2010 by Nick

It might be thought that search engine optimisation is a distinct field of knowledge, quite separate from social media marketing. Obviously, both topics are practical and squarely aimed at enhancing the visibility of an online firm. However, the different techniques employed by the experts involved could make the inexperienced individual believe that lessons learned from one activity would not be appropriate to another. While it is acknowledged that each online firm has its own individual needs, there are a few general truths which do not ever seem to go out-of-date.

When engaged in either search engine optimisation, social media marketing (SMM) or both, an individual or firm is trying to maximise opportunities and negotiate challenges, while avoiding pitfalls. For example, a SEO consultant is trying to boost the position of a site in the search engine results pages without incurring a penalty from the search engines. Similarly, social media marketing is often about promoting a firm without committing a faux pas in the relevant etiquette department. Thus both tasks involve being aware of where boundaries are and affording them due respect.

This way of looking at the two fields of practical knowledge is profitable because it illuminates their commonality and reminds us why it is an imperative for firms engaged in these complex practices to keep scanning the virtual horizon for change. It is of general importance in the modern age to be proactive and to keep ahead of the curve, but this is especially true in areas where emergent technologies are transforming the economic landscape with considerable rapidity. One of the reasons why investment in specialist SEO services that have knowledge of SMM is a shrewd decision is that such firms spend time and resources keeping up with the latest exciting developments.

When a new technological development like Google Caffeine is introduced, individuals without good industry connections or experience can easily be a little disorientated. They may frequent forums where search engine optimization professionals exchange information and ask pertinent questions, but it can be problematic for them to comprehend the bigger picture. If search engines algorithms are altered in such a way that formerly accepted tactics are categorised as black hat techniques, as has occurred in the past, the negative consequences of not keeping up can be substantial. Likewise, if a new entrant to the social media starts to acquire a following, it can be tricky for less experienced individuals to perceive whether or not they should join the party. It can also be difficult for them to be fully conversant and comfortable with new formats. How many people have sent what should have been a Direct Message to all their Twitter followers?

It can thus be seen that keeping up is central to achieving and sustaining any kind of success from SEO and SMM. It is a question of establishing effective learning routines which are sufficiently broad and flexible to capture essential information. It is then vital to integrate the newly obtained knowledge into evolving practice. The need to incorporate fresh knowledge into a continuous SEO campaign cannot be neglected.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.