March 8th, 2010 by Nick

Achieving maximum benefit with your search engine optimization means that you have to cover all of the angles and adopt a comprehensive approach. Here are some of methods you can implement to gain the most appropriate visitors to your site through improving your search engine rankings; and what’s great is most of the tips are free as they rely on clever wording, free search engine optimisation tools etc and they are all things that be integrated for free on your website.

Tip 1 – Title Tags

Title tags are basically what appear when someone searches for something in a search engine and your website appears. The title of your website is not your website address but a title that appears when a search engine picks up your site. To make your website more versatile and to appear in more search results you should have a different title tag for each page of your website. It is also recommended to include your keyword in the title tag as even though the search engines look at a whole variety of aspects before throwing out the top results, a customer looking for something is more likely to be drawn to a title tag that has the keyword they are looking for in it. For example, someone looking for silver jewellery may simply type “silver jewellery” into the search bar and the search engine will subsequently throw out a whole host of websites offering this jewellery. Thus, when appearing on the search engine page you want to draw that customer to your website as opposed to other competitors. Hence a title tag that says “Buy Your Cheap Jewellery Here” may not attract them as much as “Exquisite Silver Jewellery at Fantastic Prices” because the keyword “silver jewellery” has been specifically mentioned.

You will also need to make sure the title tag is very catchy and will draw customers to your site as well if you want the best out of your SEO efforts. Some websites may get it right with the use of the keyword but get it so wrong in being enticing to customers. Many companies find that they want to use their brand name in the title tag; but title tags are generally limited to around 63 characters, which really isn’t a lot. Therefore the title tag needs to catch the attention, be keyword specific and all in a short space, so the choice of including company branding is entirely up to you, but should be considered only if the title is still catchy. For well-known brands the use of a brand name is a guaranteed way to attract customers but for less well-known brands the focus should be more on catching attention. If you do choose to brand your title tag then it’s a good idea to brand before or after the tag line; e.g. “Silver Sensation – Exquisite Silver Jewellery” or “Exquisite Silver Jewellery – Silver Sensation”.

Our website and SEO blogs offer a fantastic resource of information on how to optimise your website with our fantastic free SEO tools and help with your online reputation management.

Keep your eyes peeled for Part 2 of this blog.

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