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May 31st, 2010 by Nick
Here are some of the best tips for improving your search engine rankings. These helpful tips can benefit any web site owner and help them to get better rankings for the web sites they are going to promote. With the incredible number of web sites on the internet today, it’s difficult to set yours apart from the rest and gain attention. However, by following the right steps, your chances will increase greatly.
1. Use keywords in your tags – tags show up in the search engine results with the title for your web page, you should try to keep them fairly short. Your site’s SEO keywords should appear in your tag and title and they should also be placed as close to the start as possible.
2. Use your keywords in the web address – when you are naming your web pages, try to always have your keywords in the meta title of the page and if possible, they should also appear in the URL. The same keywords should be in the tag and on your web page. Having keywords in the URL will help your ranking in search engines, because people will be more likely to visit a site which has what they are searching for in the URL itself. If the name of your URL has nothing to do with the content it provides, some visitors may skip over it, assuming it isn’t relevant to what they are looking for.
3. Use the keywords in your web site links. One of the most important factors in attaining better search engine rankings for your keywords is to have the keywords also in the anchor text for all of your inbound links. The search engines consider these inbound links as positive for your web site and the use of the anchor text with these links helps show how they are rated.
4. Check the quality of inbound links. Unfortunately there are a lot of poor quality sites out there on the web, so you’ll want to avoid linking to those as much as you can. You can get a good idea of a website’s quality, by checking their Google Page Rank. The higher their score, the better they can be for your web site.
5. Find linking sites with a common theme. If your inbound links that you are using on your web site come from some web sites that aren’t relevant to your web site they are not going to carry the same weight as the links from web sites that have a similar theme. When you choose links that are related to the content on your web site it gives you more information that is useful for your users.
6. Try to link from websites with .edu, .org or .gov domains as long as they are relevant. The reason for this is because they are considered authoritative and can help in increasing your rankings. The only downside to this is that sites with these domains are more difficult to obtain, so they are significantly lower in number as opposed to .com or .net domain sites.
7. The more links the better as long as they are relevant. To put it simply, the higher number of links that you can obtain to your web site, generally the higher your search engine rankings will be, assuming the links are from relevant sites and are good quality themselves. Therefore, you should choose the sites with the right criteria and authority, pertaining to your web site.
8. Select unique content for your web site. If you’re able to generate unique content then you are more likely to get and keep visitors. Providing the best content also can help you increase your search rankings as the search engines prefer to unique content for their users, rather than just the same old content everyone has seen before. While it’s very possible to have a successful web site without content, it’s significantly much more difficult, since you are going against a tremendous amount of competition.
9. Change your content on regular basis. It’s been shown that web sites that frequently update the content tend to do better with the search engine rankings.. This compares closely with the other previous tip regarding content, because your objective is keep your site ahead of the competition, therefore you want your content to be unique, as well as current and up to date.
10. Make sure your site is accessible and easy to navigate around. This may sound obvious, but it the most important tip you can follow, because if your website is down and people aren’t able to reach it when they want to, then it will cause a negative reaction and it will also discourage these users from visiting in the future.
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Re your point # 7, I have noticed that nofollow tags in the default setup of WordPress seems to be the predominant feature of many blogs in the SEO and IM niche. If more bloggers enabled the DoFollow plugin they may find an increase in reader interaction.