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July 25th, 2010 by Susie
In the ‘real world’, pubs, clubs and restaurants make some profit from passing trade. However, astute owners of such establishments fully appreciate the business regular visitors bring. They often make special provision to cater for their wants and needs, providing the occasional free item and generally making every effort to make them feel ‘at home.’ Passing trade can ebb and flow, but regulars often contribute to the business in a steadier fashion. The virtual world has much in common with the ‘real’ one and sites have to respect their regulars to maximise profits.
Search engine optimization often involves learning or adapting techniques from other sectors of activity. At Searchengineoptimization.co.uk we often do this, because we recognise the commonalities between different types of commerce. However, each site is different and this has to be respected at all times. Regular visits from users are great for rankings and great for conversion rates.
When it comes to sustaining a regular audience, there are several tried and tested techniques which have worked well on various sites. Nothing in SEO is static, so they have to be updated and adapted as required. They cannot simply be taken and put on to a site wholesale. Nevertheless, it can be positive to consider them:
• While many sites have blogs, a high quality blog can be added to by providing space for guest blogging. User generated content is great for SEO. If regulars start commenting on each others’ blogs and rating them, their competitive spirits may encourage them to return to check how their work is being received
• Consider forums. Users like attending forums to ask complex questions and discover information from experts
• Think about newsletters. These can be sent to users’ inboxes. They can stimulate interest and remind users about the existence of the site. Make it easy for users to subscribe (and to unsubscribe) and obtain their details
• If you have details of how to contact individual users, it is possible to send them tempting things to get them back to the site more often. Tidings of free gifts, special offers and competitions can all generate interest
• Keep the surroundings salubrious. While the content must obviously be kept at a high level to satisfy regular users, it is important to pay attention to the aesthetics of the site. Most people prefer to hang out in pleasant surroundings. It is vital that they can navigate around the site easily too
Keeping the regulars happy is not always easy as any barperson can tell you. Familiarity with a site can breed disillusionment if not contempt. Thus you have to make sure that the site is innovative and maintains high standards. These things are almost impossible to achieve without specialist support and assistance. It is a matter of constantly providing material and psychological incentives to ensure that users want to remain regulars. This can be done, but it can only be done within the context of a broadly-defined and sustained campaign. The concrete rewards for those sites which successfully pull it off can be quite substantial.
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The best way to promote your site through SEO is to keep the visitors on track. You have a point when you say regular visits from users will have a great rankings and conversation rates, this basically true. Your article is quite perfect and best to read for all none SEO expert.
More visitors more benefits, this is all internet marketing or SEO may all have to say.