June 23rd, 2011 by Rory
Conversion rate optimization is a valid addition to any SEO plan. More important than knowing about conversion optimisation, though, is knowing when and how it should be implemented. Instinctive approaches to conversion optimisation may get you into deep water.
The traditional approach to conversion optimisation is to optimise near the end of the conversion funnel, pushing customers to buy when they are teetering on the edge of their decision. Conversion studies have shown, however, that attention earlier in the funnel can produce a much better effect.
1. Push early: Case studies show that pushing a sales angle from your home page can be a successful tactic. Many businesses avoid this as their search engine optimization company has advised that being too pushy can put customers off, but this doesn’t mean that you can’t mention sales on the front page.
2. Put your best foot forward: If the home page is a valuable conversion point, it can be tempting to push lower-selling products here. Studies show, however, that pushing unpopular products on the home page causes an even further drop in sales – for both the product featured, and for your best runners.
3. Utilise reviews: Reviews influence sales. Particularly good ones can influence from the starting point, so include a brief review grab under your sales link. Talk to our experts at SearchEngineOptimization.com about using reviews.
4. Keywords: What your search engine optimization company says is true: keywords are vital triggers for conversions. Make better use of your SEO services by placing keywords as triggers at the very start of your conversion funnel.
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