May 31st, 2011 by Rory
It is a widely held opinion by search engine optimization professionals that domain age can have a positive effect on search engine marketing. However there are other experts that dispute this and believe it plays only a small role.
Often, an SEO services company will advise you to buy older domain names if possible as it is believed the search engines algorithm takes this factor into account. There are specialist search engine optimization companies that seek out old domain names and buy them. Here are some reasons why a business may opt for an old domain name:
An old domain name may have high link equity. The website URLs that have accumulated high levels of trust and authority via trusted links will have been rated highly by search engines. This makes these URLs prized within SEO circles. There are even those websites that use redirects from an old domain to boost their site’s strength. This however is not a good strategy if the site is unrelated to your market.
In certain sectors in makes sense to buy a rival’s domain name to push them off the SERPs. This is a strategy often used where the competitor has a higher ranking or a greater volume of backlinks.
The purchase may be driven by the need for a specific domain name. There are certain names that fit better in a relevant market or there may be a keyword that is appropriate to the business.
At www.searchengineoptimization.co.uk we offer a wide range of search engine optimization services including domain name strategy.
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