October 6th, 2011 by Rory
Keyword selection is not an absolute thing. In fact, it comes in many stages. There’s the initial stage, which involves a lot of research, comparison and finally selection. Then there’s the second stage, which also involves a lot of research, comparison, and a little reselection. In fact, your keyword list should be under constant scrutiny.
It’s a good idea to have a protocol for assessment of your keywords. Your search engine optimization agency can help you to determine what factors count in your keyword assessment, and you can discuss this with us at www.SearchEngineOptimization.co.uk. This protocol should be followed during periodical reassessment as part of your SEO maintenance.
Creating your own ranking for your keyword list will help with content planning and even social media strategies:
*Rank by conversions. This really should be the guiding factor for your keyword list. Many businesses target competitive keywords, assuming that the traffic they bring will convert, but this doesn’t always happen.
*Rank by relevance. The search engines do it, and so should you. Every keyword list has a hierarchy of relevance, but this shifts over time. It’s important every so often to compare your keywords with the list of top-ranking results on Google and Bing. This allows you to see if the way your target market is searching has changed.
*Don’t overlook trends. Ranking your existing list is important, but it’s also important to be open to trending keywords as they come up. Keep up with your keyword and SEO tools for the maintenance of your rankings.
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