March 29th, 2010 by Nick

Easter is just around the corner, but while you’ll be sitting at home chomping away on chocolate, there are millions of people browsing the Internet for new information and you need to make sure that they find your site!

Long gone are the days when SEO services involved little more than optimising your site with the relevant keywords once and leaving it to fester on the Internet. The way search engines rank sites has moved with the times and your search engine optimisation has to do the same. Search engines have a very short attention span so if your web presence doesn’t change fairly regularly you’ll start to slip down the rankings before you know it.

What’s more if users see that your site never changes, they’ll stop visiting it. But, before you panic that this is just SEO company scare-mongering you into paying to revamp your site every three months, there are plenty of ways to keep your SEO fresh and new without redesigning your site every five minutes.

While a static site may continue to attract new visitors, people will soon get bored. Imagine you went to a clothes shop and they never had any new stock, just the same styles and colours all year around. You’d stop going eventually unless you needed exactly what they sold because you would know what to expect every time.

The same is true for websites, if users know what you’re going to tell them they needn’t bother looking.  This is why it’s vital to constantly freshen up your SEO, so that people don’t know what to expect and want to see what you’re up to. The good news is that there are numerous ways of doing this through press releases, blogs, link building strategies and SMO.

Press releases
Press releases are the perfect way to keep your search engine optimization and link building strategies ‘on-trend’. A simple way to tell your audience what you’re up to and why they need to visit your site they are also an excellent way to let the search engines know that you are still very much out there and active.

Blogs
From new exciting products through company news to simply wishing your visitors a Happy Easter, adding regular blogs create a far more personal feel to a site and create loyalty. They also make the search engines very happy when they rank you as they can see that your site is changing on a regular basis.

SEO link building
Just like your site, link building should not be a one-off event. By adding new, high quality links, you can find new users in new places and attract a wider demographic. Adding new links is also a great way to let the search engines know that you are active and they love sites that keep on evolving and making new connections.

Social media optimisation
The explosion of SMO has presented the perfect way to keep your web presence up-to-date. From Twitter to your Facebook wall, Social Media Optimization offers the perfect opportunity to keep your users and the search engines up-to-date on what you’re doing right now, quickly and easily.

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