September 27th, 2011 by Rory

There has been a lot of pondering about what place the social media is likely to take on the internet. Businesses, in particular, have kept a sharp eye out for ways to turn social attention into business currency. Google has made this path easier by bringing social activity into the search realm. For the last couple of years, it has become increasingly clear that social media sites have begun to act more like search engines, too. One of the areas of similarity is in the importance of reputation.

Reputation has always been at the heart of search engine optimization, and you can discuss this with us at www.SearchEngineOptimization.co.uk. If a site doesn’t seem to have a good reputation, its rankings are unlikely to soar. At the moment, social reputation management isn’t as important as search engine reputation management, but this may soon change.

There is some evidence that social reputation impacts on search rankings. It is known that Google and Bing both look at social participation in assessing online presence. With the way things are travelling, though, reputation in the social media is likely to be as important for itself as it is now for search rankings.

It’s been pretty clear from the start that social media sites hold sway over internet users. It is now clear that they hold sway over businesses, too. Social media optimization is no longer something you can afford to put to the side during website optimization. If you haven’t got your social reputation in hand, it’s time to talk to your SEO company.

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