September 6th, 2011 by Rory
Links, like anything, age. It’s one of the reasons a search engine optimization agency spends so much time SEO link building for clients. There are ways to minimise the gradual ageing of your link profile, and some of these are more effective than others.
1. How not to avoid link decay
Some sites try to get around the paid link issue by buying whole domains. If you’re running a large site, buying up a smaller domain that has decent rankings can seem like a genius idea. The new site can point links to your existing site. This isn’t the best of link building strategies, as it forgets that Google keeps a close eye on site swaps. A sudden surge of links from a previously unlinked site triggers suspicions, and this strategy can be a simple waste of budget.
2. Simple steps that help
There are some very simple things you can do to help your link profile stay fresh for longer. The first is to plan. By chasing links from well-established sites, you’re investing in the long-term health of your profile. The second thing is maintenance. This doesn’t mean just profile maintenance via adding links, but maintenance of contact with your link providers. Talk to us about this at www.SearchEngineOptimization.co.uk.
Like many areas of SEO, link building works best when a simple approach is taken. Site owners can invest valuable time and energy chasing the ‘easy’ solution for link building. For profile maintenance, the truly easy solutions are also the basic ones.
This entry was posted on Tuesday, September 6th, 2011 at 3:36 pm. You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Leave a Reply
The net is an international phenomenon. Furthermore, it has been a major player in trends towards economic and cultural globalisation. It is hard therefore for some individuals to comprehend why choosing UK search engine optimization can make a lot of commercial sense for many firms which are primar...more.
Posted on 12/30 at 16:13
A search engine optimization service spends plenty of time getting a target audience to a site. However, if the relevant techniques are not used to address any issues on the pages of the site all the effort can come to very little. One of the main things which a SEO service must get correct is the h...more.
Posted on 12/23 at 14:08
UK SEO services are a mixed bunch. Some of them are ethical operations who usually obtain impressive results for their clients. However, some UK SEO marketing firms are either lacking in competence or practice black hat techniques which are unethical and flirt with danger. It is thus very important ...more.
Posted on 12/16 at 11:04
A SEO service has to ensure that it does not make basic errors if it is to prosper. The complexity of search engine optimization means that this is not always easy. The difficulty involved in pursuing a campaign means that the average site owner should not attempt to perform optimization in the abse...more.
Posted on 12/09 at 11:00
While site owners have to be aware that SEO services have to accomplish technical tasks, they should also be conscious of the fact that certain virtues are essential when performing optimization. Some unethical firms either do not know or do not practice these virtues. The right information can help...more.
Posted on 12/02 at 16:14
The vast majority of articles out there on the web about SEO tools are written by SEO marketers. It's the unfortunate truth of the industry. While there's plenty of helpful advice, the motives behind it can sometimes lead to site owners wasting their valuable time. This is why it's important to chec...more.
Posted on 11/24 at 15:39
0845 077 2967 
