January 24th, 2012 by Rory
Not many site owners approach SEO thinking that they’ll have to become a media influence. Unfortunately, if you want your site to get attention, that’s exactly what you have to do. As your SEO company will tell you, top rankings these days depend as much on off-site interaction as they do on on-site technical work. If you’re having trouble finding an angle that will work for your website optimization plan, don’t worry – there’s an easy way in.
They say that everyone’s a critic, and there’s certainly plenty of them on the net. For gaining easy attention, though, offering criticism is ideal. It attracts attention from all corners, including your target market and your peers.
Criticism can come in many forms. It might be a series of reviews of products, services or ideas. It could be a regular opinion piece that you publish on your SEO blog. Whatever form it takes, critical content comes with bonuses:
*Direct attention – your target market is more likely to come to you if you’re a resource on your industry as a whole.
*Links – sites, bloggers and businesses that receive a positive review generally jump at the chance to link to that review. Covering more than one influential person, business or site in a review is a great way to build a powerful link profile.
Reviews and opinion columns are a great way to open the door if you’re social media marketing or just trying to attract attention for your site. Talk to your SEO company about adding criticism to your content plan.
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