October 4th, 2011 by Rory
One of the most frustrating things about organic SEO is that so many tiny things can go wrong. This makes it almost impossible to detect the issue on your pages that is holding back your rankings. Knowing where to look is half the battle.
A keyword list is a prime place to look. Even here, though, there are tiny problems that might escape a site owner’s notice. Some are so tiny even a search engine marketing company can overlook them. Here are just three:
1. Use of the plural. Using plural words instead of singular may not seem like a big deal, but it can cut off a whole chunk of searches. Internet users do occasionally use plural keywords, searching for widgets instead of a widget, but the singular form covers more ground. As the singular keyword is generally included in any plural search, it’s a smart idea to leave the ’s’ off your keyword strings.
2. Overlooking the exact match. This is a mistake that can be made in the keyword research stage. When looking at keyword popularity, lack of an exact match query can mean you get muddied or falsely inflated results. Some search engine optimisation tools aren’t exact, so it’s important to cross-check. You can discuss SEO tools with our experts at SearchEngineOptimization.co.uk.
3. Being too broad. Appearing on the first page of the SERPs isn’t going to help – or last – if your page has the wrong focus. Broad-ranging keywords may get more traffic, but may not suit the specific needs of your site.
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