March 19th, 2010 by Nick

We believe in leading by example, and that good search engine optimization is the best tool a business with a web presence can have. So, let’s take a tour of the site and have a look at what we’re doing there to build up a good reputation and the best possible search rankings. You will only see the on page SEO, of course. The off page work goes on behind the scenes.

Start right here, in our SEO blog. There’s plenty of freshly updated content on a variety of SEO-related topics. Each piece has a specific topic it is setting out to present, and hopefully there is some useful information in every one. The blogs are written in a natural style, with no keyword stuffing. The quality of the English grammar and spelling are sound (if we do say so ourselves) and the paragraphs are set out for easy reading by real people.

There are also a collection of in-depth SEO articles about a variety of Search Engine Optimisation topics on our site. Like the blogs, each one focuses on a single, relevant topic. These are also regularly updated and added to. There are a host of tools and videos intended just to be useful, because ultimately, search engines rank the sites that users like the best. They take into account factors like how long a user spends on a site they’ve arrived at through a search engine results page. We want to offer as much value to someone arriving on our page as possible.

The main page itself doesn’t try to say everything, but links to topic (and keyword) specific sub pages where the right information is stored, lets you know what’s on offer in terms of things to look at and tools to play with.

Why do we offer so many free SEO tools and advice when we are ultimately looking to make money? Because it’s a great link building strategy, as well as improving the quality and usefulness of the site. Social media marketing is also much easier when you are offering something for free. YouTube, for example, grew rapidly by spreading socially from person to person across the internet, and by providing a hugely linkable free service people both liked and needed. Users constantly link to it from blogs, FaceBook, and their own websites.

Hopefully you will leave this site both knowing more about SEO and with a good idea of the kind of SEO services that are available which can help you get the SEO results that you want.

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