May 30th, 2010 by Susie

There are times when ranking for your search engine optimisation efforts within news search engines, as opposed to a standard web search engine is needed. This could be because there are current news stories which are relevant to your particular business, or perhaps you have some new information which you would like to share with a news based audience as opposed to people generally searching the web.

If you are aiming SEO content and links specifically for news search engines then it is important that you understand the different ways in which these search engines seek out the relevant pages and links over a standard search engine. Although some of the basic search engine optimisation strategies remain the same, there are a few variations and the priority ranking is a little different.

It is worth recognising the time scale involved in most standard search engines such as Google News which will run a search for news related articles or content in just a few minutes. This information will be returned but then not searched again for twelve hours for an update, so bear this in mind in terms of breaking stories or instant news. Obviously with the increase in real time searching this may change but  most people searching for news items are more likely to use a news search engine such as Google, over a real time engine such as Oneriot.

If you are aiming your articles or web content at news pages then you need to make sure it is of interest. Consider the audience who will be searching for news and not just what you as a company believe to be relevant. It is quite common to be so involved in something you deem it to be highly important and interesting, however the reality is that it may not be of interest to the general public.

One of the main difference between news searches and general web searches is how new the content is. The more recent it is, the more likely it is to be picked up by the crawlers. If you can create articles which concentrate on the topic in hand and are original, then these are more likely to be favoured by the news search engine. If you are displaying local news stories then this can also be a plus point, as local news from a local company is more likely to be reliable and precise.

Another benefit is to get in there first. Being one of the first to inform people of a story or new information means that a lot of other sites will just use a link to your site to report the full story. As far as link building strategies go, this is one of the most effective, as if you can get other news articles or pages to cite your article then you are increasing your page hits immensely. News searches obviously require the source to be a lot more trusted, so keep news pages separate to any pages aimed more at social news or light hearted content.

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