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July 19th, 2010 by Nick
Search engine optimization is certainly a very complicated affair. Neither pure art nor science, SEO has elements of both. Due to rapid technological innovation, the ‘search world’ is in perpetual motion. No two sites should be treated in quite the same way. However, some general tips may be tailored to the specificities of individual sites. The problem, or rather one of the problems, is that some of the tips in articles on the topic are either out-of-date or utterly misleading. Hence it is always necessary to check information from one source against another. Even if this caution is put into action, however, there are some misconceptions which seem to have acquired considerable momentum.
At Searchengineoptimization.co.uk we are fully up-to-the-minute with the latest SEO techniques so our clients are not obliged to be so. The area we work within can be highly technical so this kind of specialisation makes a great deal of sense. Nevertheless, we encourage our clients to do some research on the developing discipline because it makes for a more productive relationship. One of the reasons why we blog is to facilitate the research of others.
The first technical misconception to address is the notion that image links should never be deployed in SEO. While text links have their advocates, it is an error to rule out image links in an arbitrary and absolutist fashion. A similar myth is the commonly stated injunction not to use Flash in site design. Although a site constructed out of Flash may have considerable difficulties in the competitive struggle for higher rankings in the search engine results pages, there is no need to have a Flash-free site. Flash is brilliant for aesthetics, but in optimization aesthetics should take a back seat. Nevertheless, some pieces of Flash on a site should not prevent users or web crawlers from finding what they desire. It is often the case that good advice can get slightly twisted in the repeated telling and this seems to have occurred in this instance.
Another common misconception suggests that HTML code should not contain tables. It is hard to account for the origins of this theory. As Google does not like to tell us too much about the way it works, possibly for fear of sites being optimized to the limit, it leaves spaces which can be easily filled with rumours and distorted facts. The incorrect idea that HTML code should not contain tables has developed in one of these spaces of uncertainty. Such a vacuum is easily filled by a commentator who may or may not know their stuff. The search engines have never had an issue with tables in HTML code as legend would have you believe.
Unless you have a good theoretical and practical knowledge of search engine optimization, it can be very difficult to distinguish between fact and fiction. Hence it is becoming more and more foolish as time proceeds for the average online firm to attempt SEO without specialist assistance. If their car breaks down, many people are right to choose to obtain the services of an experienced mechanic.
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HTML code should not contain tables, all code use div +css, and how to Solve Compatibility