March 28th, 2010 by Nick

If you are running a search engine optimization campaign then you are undoubtedly always working on finding new ways to create more links to your web site. There are probably places that you have not considered yet, but that could be what you need to start seeing improved search engine ranking and conversions. If you have already created links back to yours on other web sites but are not sure what else you can do to find new places that are going to target the audiences that you need, you may want to check out what social media marketing can do for you. More people are discovering how signing up for accounts at some of the popular networking web sites is a great way to start getting more business and creating more contacts. Here are some tips that can help you get started with those web sites.

1.    Find Your Potential Customers – you should determine what kind of web sites the people that you are trying to target are most likely going to go to. More and more people are beginning to use social media optimization as a way to keep in touch with other people and also to create new business contacts. There are likely a lot of people that you may be wanting to target already using these networking web sites and you can get in on the action by joining up.

2.    Choosing the Best Networks  - if you have defined your audiences that you are going to target and found some web sites that you think are going to be able to reach them, it is then time to start finding out what they can do for you. Most of the common web sites offer free membership and allow you to post links to your web site on your profile page. This is a great way to  market your web site without having to spend a lot of money. However don’t spam them otherwise you’ll find yourself out on your ear in no time. Gently does it!

3.    Link it Up – one of the biggest advantages to using social networking as a tool for marketing you web site is that you are able to create links between all of the networks that you are connected to. This allows you to post an update or blog on any of the web sites and be able to link it up with the other web sites. You can also post links to your web site on the networking profiles and also create a feed to your web site which is a brilliant way to move your SEO link building forward.

4.    Feeds to Market Your Web Site – one of the best ways to update your customers on the latest products or content that you have on your web site is to post updates through a blog or post and have it linked to your web site. Having feeds on your web site can allow users to be updated whenever you change something or post something new that they may be interested in reading. You can also have feeds that provide interesting information to your users and post them on your web site. That way, you are creating a good source of information all in one place and getting more users to go to your web site and follow your posts. Having great content here is the key to having success through this method.

5.    Use your Connections – once you have built up your connections and contacts through the social media web sites, you can use that information to create contacts for your web site. You can gather the information that you need to contact them and be able to directly market to them from your web site. You can also add features to your web site that include newsletters, surveys and blogs that provide your customers with interesting information and allow them to share their opinions and read about what you have posted. Also, it can be a great way for you to gather their contact information so that you can use that in emails and other marketing tools. One thing that you want to do if you are going to use this type of connections on your web site is to make sure that you update it often and keep all of the information fresh and interesting to your users. This can be done easily once you have linked up all of your social networking profiles and your web site because you are able to update on one place and have them all updated. This shows your users that you are active on your web site and are providing them with the updates that they want. It is also a great way to add more connections to your web site for a greater chance of SEO success.

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