August 16th, 2010 by Susie

The search engine optimization industry is a bit like the fashion industry. However, change in SEO is an even more serious affair than change in fashion. It is important whether or not denim is in fashion, but from both a consumers’ and a producers’ perspective it is wise to acknowledge that jeans work well whatever the vicissitudes in their popularity. When it comes to SEO, change actually impacts on what is effective. If you persevere with something which has outlived its usefulness then it will be counterproductive in the competitive struggle for rankings in the search engine results pages. It can thus not only lead you to miss out on profitable opportunities, but it can also mean that scarce resources are actively wasted. Thus it makes little sense for most online firms to attempt DIY optimization.

At Searchengineoptimization.co.uk we are SEO experts who realise the value of keeping up-to-date with the latest developments in the sphere of search. We combine this information with the knowledge that we gain via implementation and this helps the progress of our tailored campaigns.

Research by experts in the field indicates that links pages are still being utilised on sites. This is quite surprising because it is a bit of a blast from the past. When experts think of links pages, they think back to the millennium when such things were relatively common. In those days, optimization was quite a different matter. Different principles governed the sector and the rules of the game were not the same. The ‘search world’ was not such a complicated place. Links pages should never have left that simpler time.

Having a page of links on a site is no way of establishing your reputation with the major search engines. Google and the like give priority to sites which provide evidence that they are trustworthy and reliable. This is because most users yearn for these features in a site. By meeting the needs and wants of users, Google in particular retains the loyalty of massive numbers of people on an international basis. Hence Google will not give priority to sites which remind it of link farms. Links have to be of high quality and relevance to help a site perform better in the search engine results pages. The number of links does not matter nearly as much as the link juice associated with them. Poor quality links to irrelevant sites and links which are purchased can bring on a dreaded search engine penalty. So care with links is absolutely vital if you aspire to be successful.

Links should be inserted into the content which is featured on your site. There is no point in introducing links into content where there is no apparent justification for doing so. The major search engines will not be impressed by such behaviour. Furthermore, the use of a links page is just as ineffective because both methods arouse concerns about the ethics of a site. In addition, modern users will think that a links page is a little odd. Links pages should be consigned to the trashcan of history.

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