August 11th, 2011 by Rory
One of the more difficult things about link building is knowing exactly what sorts of links do what. In terms of influence with Google and search engine optimization, links can generally be looked at in the following hierarchy, from most influential to least:
1. External links from high-ranking sites pointing to your site
2. External links from medium or low-ranking sites pointing to your site
3. Internal links.
The three major types of links are easy to spot in the initial stages of link building. Knowing what links do for your site is important, but the concept of ‘valuable links’ confuses the plans of thousands of sites. When it comes down to it, all links are valuable links.
Take internal links, for example. Not only do they siphon link juice from one page to another, they help direct Google’s spiders to important areas of your site. This is without mentioning the marketing value internal links deliver in terms of conversion funnels. Links from sites on the lower end of the ladder provide value as well, in that they give your site the general coverage that can be used as a bouncing board for your other marketing efforts. Many businesses, blinded by the thought that high-quality links equal rankings, ignore these easier-to-get links.
It’s important not to confuse links lower on the hierarchy with links that are worthless. If your link building plans aren’t going as smoothly as planned, getting a link building company in can be a huge help. Talk to us at SearchEngineOptimization.co.uk about link building services.
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