January 26th, 2012 by Rory
In 2011, SEO had a strong content focus, and it’s not looking like 2012 is going to be any different. Google has gone strong and hard on changes to the algorithm to improve content quality in listed results. For any site owner serious about rising in the rankings, content must remain central – even when building links.
Even as recently as a year and a half ago, the best link building strategies involved contacting the owner of a target site and making some kind of arrangement. Although this can still be a good way to get quality links, there are now better, more organic ways. These centre on your content.
Why mix link building and content? Google’s changes should give you a clue. People are changing the way they interact on the net, and content is becoming central to all types of communication. Whether they’re on a social media network, sampling an online publication or shopping for new shoes, internet users are accessing information and sharing it like never before. These days, link building is as much about sharing as it is about making contacts.
Laying out plenty of quality content and publicising it via your social media marketing campaign is a method of link building that stays true to the principles of organic search engine optimization. It creates links that please the search engines. Handily, it puts your resources to multiple use as well.
In 2012, work your link building plans in with your content. It’s the smart way to get ahead.
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