July 14th, 2011 by Rory
There are many link building strategies to try but looking at competitor backlinks can sometime get overlooked. In search engine optimization understanding your competition thoroughly can provide many advantages and when building high quality links competitor intelligence is invaluable.
Export your top three rival’s backlinks into an excel spreadsheet including the URL, the Domain Authority and Page Authority. Add in columns so you can note ‘Action’, ‘Category’ and any extra notes. For each competitor identify 100 individual domains and then sort by page authority. Now visit each domain you have listed.
In the action column you can note the action taken such as ‘unobtainable’; ‘sent email’ etc. Then categorise each site. Here are some ideas as to how you may label them:
• Blog – content that is company specific
• News – high quality news website
• Twitter – to be followed on Twitter account
• Reference – content that uses company name as a resource or reference
• Owned Other site – another site owned by the company
• Time based Event – industry specific
• Student site – industry specific
You’ll find that many links are time based events from previous conferences as well as student sites so it’s best to put these in their own category.
When emailing a webmaster regarding a potential link make a note of the date you sent it, the webmaster’s name and the email address. Also note telephone numbers if you have them and keep a copy of your replies.
At www.searchengineoptimization.co.uk we are experts in all aspects of search engine optimization and can help you develop winning link building strategies.
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