May 27th, 2010 by Susie

Everybody in the world of search engine optimization knows the importance of keywords, but rather than just check keyword relevance and page ranking on your keyword links, a good SEO company will look a little deeper at your keyword effectiveness. It is important that as a company you can understand the uses and benefits that your keywords can bring, even if you are hiring external services.

Monitoring keyword effectiveness is crucial if your search engine optimisation strategies are going to work well for your website, it is also worth noting that just because your keywords work well one week, does not mean that they will work well the next. Changes in user trends, competitor websites and search engine sophistication can all change the way in which your links are displayed within search engine results pages (SERPs) so ensure you keep on top of things. This is particular important if your web pages refer to any current or news related information, as real time searching can also have an effect on your results.

The density of your keywords is one of the most important aspects to look at when creating content with keywords in mind. The way in which density is worked out is basically a comparison of the number of keywords and the number of overall words within the entire content. Whilst a lot of companies will cram keywords in, search engines do penalise for this and really, it is a little unnecessary. A good SEO company will know that you do not need to repeat keywords a vast number of times, it is much better to focus on a few select key words and phrases and include these on a set number of occasions. Keyword cramming could result in your page being penalised within popular search engines, which is a shame, particularly if your keywords are very relevant and generally work well for you.

Not quite as detrimental as the density but still used as it is easier for search engines and companies to measure, is the number or frequency of your keywords. This basically means that no matter how long your content is, the number of keywords within the content will be counted. It is important to get a good level of keywords within your content, but at the same time you still want your content to read naturally and smoothly and not look obviously like it is written around keywords.

There is no hard and fast rule in the world of keyword content as to how many keywords you should include but there are guidelines which a lot of companies use. For a 500 word piece of content you would probably not want to include more than five or six keywords or phrases, otherwise it would look too packed and may be frowned upon by search engines. Although all this is important, there are no keyword police who are going to come after you and scrutinise your keywords, the best advice is if you make it natural and make it relevant, and your keywords will work hard for you.

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One Response to “Take A Closer Look At Your Keywords”

1. 24needs says:

   June 28, 2010 at 11:57 am

   thank you for sharing valuable information with us.
   Its correct keywords are the backbone of the site.
   based on keywords that site crawling and ranking will be increased.

   Thank you
   24needs.com