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August 18th, 2010 by Nick
Complexity and search engine optimization seem to go together like cheese and onion. Part of the complexity is due to the diversity of factors which have to be taken into account when implementing a tailored and multifaceted campaign. Part of the complexity stems from the fact that the discipline is in perpetual motion. What worked yesterday for a site, may not work well for it in the relatively near future. However, the potential costs associated with not undertaking SEO usually hugely outweigh the risks. The answer is to acquire the services of a specialist firm who can ensure that your continuous campaign addresses the specific needs of your site. However, the best quality specialist firms will actively encourage your participation and facilitate your understanding of the process.
At Searchengineoptimization.co.uk we are fully conversant with our area of expertise. Our focus is on what matters to the prospects of the sites of our diverse clients and we ensure that we are never disorientated by the transformations in search.
When it comes to keyword selection, there are various considerations to bear in mind. It makes sense to come up with a list of keywords relevant to your sector. Depending on the nature of your firm, it is necessary to strike the right balance between optimising for competitive and less competitive keywords. It is crucial to get some long tail keywords in the list because research indicates that as users we are searching with longer phrases than we used to. It is important to include different word orders and alternative spellings. However, while there may be a degree of consensus with regard to keyword selection, there are areas where disagreement is commonplace. These areas of disagreement divide experts in the field and because keywords are a SEO staple it is useful to look at this further.
One area where practitioners hold divergent views is that relating to the number of keywords which should be focused on. The answer, such as it is, must be based on the size, function and features of the site under scrutiny. However, even this does not mean that any two experts will agree about the correct approach to take with the same site. It seems that those experts who suggest optimising for a very limited number of keywords are missing an important trick. Nevertheless, optimising for too many keywords is a big mistake if it means that readability is adversely affected. Almost everyone knows not to go into dangerous waters with keyword density, but too many keywords can endanger the experience of site users. Search engine optimization is always about balance and it is often the case that balancing the needs of the search engines and the wants of users is central to the task.
There is also a further consideration to reflect on. It can be the case that using keywords sparingly can pull users on to a few selected pages of the site. On the other hand, optimising for more keywords on more pages can bring traffic in on a broader front. It is important to think about which strategy suits your tactics in relation to conversation rate maximisation.
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Thanks for sharing the post! Many still feel that once you optimize your site, the job’s done, and they wonder what went wrong.. I came across some helpful SEO info on a post that explains on page optimization.. It’s on http://blog.directorymaximizer.com/2010/05/20/seo-basics-revisited-on-page-optimization/