March 13th, 2010 by Susie

The content of your website and any relevant articles which you may submit to directories should always be SEO (Search Engine Optimization) friendly, as this can have a massive impact on your website’s performance in the SERP’s (Search Engine Results Pages). We all know that linking from the main social networking sites definitely helps with traffic. However, many other sites do not rank high in search engine results, largely because they are not including good SEO principles in their content. Because of this, they are missing out on large amounts of potential traffic and sales.

What is SEO friendly content?
SEO friendly content is relevant text that is written clearly and competently with specific keywords in mind that the search engines will respond to positively. If the rival websites of your competitors rank higher than your own, chances are that they are including SEO friendly content. If you take the time to study rival websites relevant to your own that rank higher, you will find that this is almost certainly the case. Truly, SEO friendly content works.

Keyword phrases
The Holy Grail is to research and find good, relevant keyword phrases which are not too popular and that do not cost a small fortune to acquire. Google’s Adsense keyword tool is a very useful addition to your armoury as you can easily find keyword phrases that will help to attract hundreds of extra visitors per month. If these keyword phrases are used correctly in page titles and file names throughout your content, those hundreds of extra visitors will soon turn in to thousands of extra visitors per month.

Quality Vs quantity
When writing search engine optimisation friendly content, it is worth noting that quality is more important than quantity. It is no good writing content which is top heavy with keywords. Keywords should be used only where relevant to the quality of the content. For an individual page, the content text should ideally total more than 500 words but less than 1,000 words, with the keyword phrases placed evenly throughout the text. As a rough guide to the number of times that a keyword phrase should appear in your text, count the total number of words in your content and multiply by .02. This will give you a result of around two per-cent keyword density. One to two per-cent is about right, as significantly higher keyword densities will lead to your content becoming too keyword heavy, making it far too obvious and also a chore to read. Small increases over time in density percentage are acceptable should you see no promising results in the SERP’s.

Secondary keywords
As well as tyour main keyword phrases, it is very much in your interest to use secondary keywords which can be long-tail variations. This means that they are relevant to the primary keyword phrases and content but are aimed at a more specific audience. A common type of long tail keyword is one that includes a specific geographical area. So if your main keyword is ‘marquee hire’ then a long-tail version could be ‘marquee hire in Kent’ and should appear in your content a few times – but no more. These can help to bring in more specific appropriate traffic who are looking for your products or services in that particular area.

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