March 14th, 2010 by Susie

Why bother with SEO press releases?

SEO press releases are one of the most effective SEO tools to help improve the page rankings of a site.
Done properly, they can help lead to first page visibility and even multiple placing with search engines. Search engine optimization press releases boost keyword rankings, create potential media coverage, create content and help build backlinks from respected and credible sites.
All in all, a well-written SEO press release costs little to produce and offers many benefits. A new website can differentiate itself from others, or an established site which is struggling in rankings can enjoy a much-needed boost to its online profile.

Tips for writing effective search engine optimization press releases

1.    Keywords
Use keywords that are relevant to your business and use them in the right places such as headings. Don’t place them too close together and too many hyperlinks in an SEO press release are spammy.
2.    Follow good writing guidelines
While seducing the search engine spiders is essential, don’t forget the human user. Write clearly, simply, avoiding jargon and pay attention to spelling and grammar.
3.    Use link building strategies wisely
Link important words and phrases allowing users to access more information via the hotlink. This will make your press release more valuable to journalists and other users. Anchor links, especially ones which link to other pages (not just the homepage) on your website, are will greater maximise your SEO potential. The backlinks gained can help your overall marketing campaign in conjunctions with your other on and off page SEO efforts.
4.    Be relevant
Make your press release timely, well-written and interesting to your target audience. Do some research to find out what people’s concerns are, investigate trends and spend some time thinking about what are the hot topics in your field. Try to get a unique take on a subject or think about covering an area that no one else has done. Your search engine optimisation press release will only be successful if is about something newsworthy.
5.    Use formatting tools
Dividing your copy into paragraphs with headings and sub headings will not only make it easier for people to read but will also increase its SEO potential. Using visuals such as a company logo, photos and video clips to support and illustrate your press release will show your company is technology-savvy and will appeal to search engine spiders and human users as well. Social media submissions work for press releases as well as blogs and other content.
6.    Add a contact
Don’t forget to add a contact to the press release. This person will have to be happy to deal with media enquiries on behalf of the company, and their name and full contact details should follow at the end of the press release.

Submitting press releases

Once the SEO press release has been completed, it is time to send it out on the news wire. A good press release will garner media interest and calls from journalists and editors who want more information.

If that doesn’t sounds proactive enough for you, then consider approaching editors yourself. Research the editors for whom your story will be appropriate i.e. it is in their subject field, and send them a personalised email with the press release attached.

Alternatively, add your press release onto your website and link it to a page that is already indexed by the search engines in order for them to find it. Finally, the online press release services are another good place to submit press releases, as they are often examined by search engines spiders for fresh, unique content.

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