May 27th, 2010 by Susie

Content is not just concerned with the main body of your home page or key features on your most popular landing pages. Content is about everything and every word that is written on your website. Depending upon the nature of your website, your content could be product or service description, or simple advice for customers on a particular subject. When you look deeper within your web pages, you will find news sections, blogroll, and perhaps customer feedback or comments. Irrelevant of where they are on your website and who posted it, it is all still content.

Any search engine optimization company will drill into you the importance of content. However, it is not just about writing effective content to start with, it is also about updating your content when and where you can and keeping it new and fresh. This is not only beneficial for consumers and users, but also benefits your website within search engine results pages (SERPs) and can improve your search ranking.

Why it affects this is down to several factors, all of which are basic SEO rules and techniques but worth remembering all the same. It is common knowledge that Google is all about providing its users with original and relevant content. Google, along with most search engines, frown upon any black hat SEO techniques and do not favour any content which appears not to be natural. This is one of the main reasons why fresh and new content could help you in your search rankings, as a search engine will pick up on any fresh content and reward your for it. If you can make regular updates to your content then the search engines will recognise this and rank your site as a trustworthy and honest site that is up to date, and therefore provides users with extremely relevant information.

The other great thing about regularly updating your content is that you can incorporate new or different keywords into your site. This is particularly effective if the nature of your website can be searched for in various forms, as the less content you have on your site, the harder it is to include as many suitable keywords or phrases as is needed. By updating or even adding new content to your site, you can cover off more keyword eventualities and increase your page ranking.

Keeping on top of current trends and news stories will also keep your content more accurate and relevant, which is something which all users and search engines are looking for. With the increase use of real time search this is also highly beneficial to a site, plus it maintains a good image for your company if you show you are constantly ahead of the game.

Updating social or news content is a lot easier than updating product content. Although some product content will obviously need to remain the same, it is worth adding new products or changing price features where possible, just to keep every element of your site as fresh as can be,

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