February 16th, 2012 by Rory
Competitions have been used for years to generate customer contact lists, and they’re now being used for website optimisation. A simple competition can get you hundreds of links and a nice and lengthy email list for your marketing efforts. As simple as this technique is, it’s even simpler to make a mistake.
If you’re thinking of adding a competition to your SEO repertoire in 2012, keep these in mind:
1. Make it about you. Holding a competition for a gift hamper isn’t much use unless your business happens to sell gift hampers. If nothing else, offering your products or services means you don’t have to invest in buying the prize.
2. Use your social skills. Many businesses ask customers to click their Facebook ‘Like’ button as a condition of entry. Others use their social networks to advertise the competition. Talk to us at SearchEngineOptimization.co.uk to see what benefits you can wring out of your competitions.
3. Try to engage. A competition is a perfect opportunity to connect with your target internet users. Try adding an interactive element to your competition. This can be as simple as ‘tell us why you deserve to win in 25 words or less’ or as complicated as running a competition-related forum on your site. No matter which way you go, you’re building stronger relationships with your target market.
4. Make it work for your SEO campaign. Holding a competition can help a lot of different areas of your online campaign, augmenting link building services and helping your SMO.
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