May 16th, 2010 by Susie

SearchEngineOptimization.co.uk, a leading SEO firm based in the North West of England, emphasise the importance of internet security  and specific market-targeting with the development of their new Country To IP tool.

As the internet is a worldwide service, any website can be accessed on a global scale. It is therefore essential that website owners are protected from offering personal information to who they assume is a client, when in actual fact they could be one of the many unscrupulous fraudsters operating on the web today.  SearchEngineOptimization.co.uk have identified that the most effective way to determine whether you are dealing with a genuine client is to find out where they are located in relation to your business, and this can be achieved by using this budding SEO firm’s new Country To IP tool.

Site visitors can type in the IP address of whoever they are conducting business with, and the Country To IP tool will determine where that person is located.

SearchEngineOptimization.co.uk aim for this tool to reveal the true whereabouts of a domain to increase internet security for companies operating online. Not only that, but this tool can also reveal the location of where a site’s audience is located, so organisations can mould their SEO campaign around the base of their target market.

“It is important for online companies to have an awareness of what happens to their site each day,” commented a spokesperson for SearchEngineOptimization.co.uk. “Knowing who your target market is and exactly who you are dealing with is essential for keeping updated with the ever-evolving SEO industry and maintaining an effective online security strategy. With an increasing amount of internet fraud and potential clients going online to buy products or services, any company needs to be aware of where they should target their advertising strategies and which precautionary measures they need to take to be safe online. The new, easy-to-use Country To IP tool on our site allows people to do just that.”

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