July 29th, 2010 by Susie

Searchengineoptimization.co.uk, a leading search engine optimization services company, comment on the news that Bing has launched a massive revamp of their webmaster tools.

Searchengineoptimization.co.uk believe that Microsoft seem to have essentially rebuilt their webmaster tools from scratch, giving more comprehensive and accessible feedback for user behaviour on their websites. They cite that the new update essentially focuses on three key areas: crawling, indexing and traffic. Charts are now accessible for users containing six months of data covering these three key areas – however, users must download and install Microsoft’s Silverlight to be able to view these new features.

Once installed users will be able to see the number of pages that have been crawled, how many crawl errors have accumulated, which pages have been indexed, impressions and clicks. Searchengineoptimization.co.uk feel that alongside Google’s webmaster tools and analytics data, Microsoft’s alternative can also be incredibly beneficial for those embarking on a search engine optimisation campaign, although they feel that Silverlight may be a potential stumbling block.

“Not being able to download all your SEO data from Bing webmaster tools and only being able to access it fully with Silverlight may prove to be irritating and a turn off for those who want to access their data in a seamless fashion, especially if their current internet browser of choice isn’t Silverlight compatible,” comments a spokesperson for Searchengineoptimization.co.uk. “However there’s no doubting that it’ll be incredibly useful to many people wanting to track their SEO progress, especially as it’s offering many comparable features to some of Google’s services. With Bing soon to be powering Yahoo! search, it’ll be interesting to see whether this move helps Microsoft to claim a bigger portion of the search marketing tracking pie.”

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