April 9th, 2010 by Susie

SearchEngineOptimization.co.uk, a leading SEO firm based in the north west of England, comment on Google’s latest purchase – that of online video service Episodic.

Episodic allows users a platform for broadcasting live and on-demand video content onto the internet and portable devices. It gives publishers and marketers an opportunity to add monetary value to online video through the placement of adverts, which users have full control over. Details are currently sketchy about the finer details of the purchase, but a statement on the Episodic website says that they are ‘extremely excited about this new partnership and what it means for customers and the evolution of online video’. Google purchased the hugely successful YouTube in 2006 for an estimated $1.65bn.

SearchEngineOptimization believe this latest acquisition is a coup for Google and will offer more options for online marketers because of the different nature of Episodic to other video platforms. Where YouTube for example, inserts adverts into their videos which the video uploaders have no control over, currently Episodic video uploaders and streamers can control the ads and also charge viewers to view content via credit card.  The live streaming capabilities are not currently present in YouTube and SearchEngineOptimization.co.uk believe that this could be a great social media marketing tool for businesses who wish to enable users to view live events via video streaming, on mobile devices as well as standard computers.

They believe this move by Google also offers an insight into how important social media marketing is becoming in SEO, and feel it is only a matter of time before the video and streaming elements of these sites becomes seamlessly integrated into real-time search, just as Twitter has now been.

“There are a huge number of websites who have seen explosive marketing success because of viral campaigns, in most cases because of a YouTube video seeing vast internet success,” commented a spokesperson for SearchEngineOptimization.co.uk. “Episodic offers something different to YouTube and will be a great chance for marketers and advertisers explore this new medium which gives them more control over how their video content is used. Now that it’s associated with Google we are expecting an eruption of all things Episodic. Search engine optimisation is constantly changing and it will be interesting to see if this unique form of social media will have as big an impact as Facebook and Twitter have had on the search marketing industry.”

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