SearchEngineOptimization.co.uk Comment On Future Of Media Optimisation

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June 28th, 2010 by Susie

SearchEngineOptimization.co.uk, a leading SEO company based in the North West of England, comment on what they believe the future holds for media optimisation as search engines continue to evolve.

Searchengineoptimization.co.uk understand that search engine Bing have announced a new ‘entertainment’ search function which aims to give users greater access to media content, making it easier for searchers to find sample content for TV shows, video clips, music, computer games, song lyrics, movies and more.

With services like this coming to the fore more prominently with several search engines, including Google, SearchEngineOptimization.co.uk feel that many websites need to better optimise their media content to ensure they can compete in what is already a crowded marketplace and have their web pages appearing in first page search results for their chosen search terms because of the media they contain. Searchengineoptimization.co.uk believe that webmasters can better optimise their images for example by using pictures of an appropriate size and resolution, by using descriptive filenames, and using relevant keywords in alt tags and descriptions so they are better picked up by search engines.

“Although SEO traditionally has an impact mainly on the text content of your site, there is definitely scope for using media such as videos, music, audio clips and images to help you stand out from the competition in addition to your well written, optimized copy.“ Commented a spokesperson for SearchEngineOptimization.co.uk. Getting some of your images on the first page of search engine image results, for instance, is a great way to drive more relevant traffic to your site to see the really useful visual resource that you have created for users. We are really excited about the changes that these major search engines are making to the way that they find and present media content to users because it gives websites another way to shine and offers people new online avenues to explore.”

This entry was posted on Monday, June 28th, 2010 at 3:36 pm. You can follow any responses to this entry through the RSS feed.

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