April 9th, 2010 by Susie
SearchEngineOptimization.co.uk, a leading SEO firm based in the north west of England, comment on the news that AOL are planning to either sell or close down social networking website Bebo.
AOL acquired Bebo in March 2008 for $850million but have decided to cut their losses on the social networking site, with rumours stipulating that it could be shut down as soon as May of 2010. Although a favourite with younger teenage users, Bebo often found itself struggling to fit into the social media market despite its early success, having since lost out to MySpace in the music scene and Facebook in the wider social networking context.
However, despite the high-profile casualty, SearchEngineOptimization.co.uk believe this could be a turning point in the social media marketing revolution. Specialists in the field of SEO, SearchEngineOptimization.co.uk have always insisted that social media marketing and search engine optimisation go hand in hand, and that SMO is a pivotal factor in attracting new traffic to a website as part of a carefully crafted SEO campaign.
“Obviously the loss of Bebo is going to be felt by a lot of users. We feel though that it is an indicator to how strong and competitive the social media movement has become and it shows that websites using SMO as part of their online marketing strategy can benefit from this streamlining,” commented a spokesperson for SearchEngineOptimization.co.uk. “The major social websites that remain will only get stronger as they corner this further share of the market and present excellent opportunities for those looking to improve their online reputation management. SMO is a great way to get your name and services out there as a company and attract new users to your website. We are experts in social media marketing here at SearchEngineOptimization.co.uk, and can offer a free SEO analysis to those who are looking to adopt the benefits of an SEO and SMO campaign.”
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