January 19th, 2012 by Rory
Ever considered the impact images on your website can have? Most companies would think of images only at the web design stage of their site, not afterwards. This can be a mistake, as images can have a big impact on your business image in terms of your online reputation.
Picture this. A customer interested in your star product runs an image search. Because you’ve ignored your image optimisation, the first set of images that appear consists of a couple of pictures taken at home by an amateur reviewer and the usual hodgepodge of slightly related images Google throws together. Your beautiful product photos are nowhere to be seen, and as a consequence, the customer is put off the product.
Image optimisation isn’t too difficult to add to your search engine optimisation plan. All it takes is a little thought about file names and sizes, and the usual application of keywords. If you really want your images to travel, it’s wise to think off-page as well.
As your SEO company can tell you, images have an influence on your website optimization as well, although this relates mainly to the way they’re captioned. Placing keywords in images can be a good way to increase your page’s keyword relevance, and you can discuss this with us at SearchEngineOptimization.co.uk.
Images shouldn’t be simply placed on your pages and forgotten about. They are a valuable internet asset and should be taken into consideration in your SEO plans. Consider your images when you’re thinking about search engine reputation management.
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