March 13th, 2010 by Susie

Off page search engine optimization essentially means the enhancement of your website through external sources; e.g. links to your website from other websites. In comparison with on-page search engine optimisation, off page SEO is harder to establish, as the optimisation of your own site is easier to do with your own web pages. Off page SEO involves the contribution to other sites either through online groups and communities or having to purchase the link for your site.

As each website is unique, the off page search engine optimisation for each website will differ dramatically. You have to establish the needs of your website and decipher what other types of websites your clientele will be visiting. Here are a few tips to help benefit your off page SEO:

•    Think further afield. Don’t just rely on placing links in websites within your own country; try and think of any other countries you could gain customers from and try to build links there. You might be surprised at how many online communities or blogs could reach out to customers in foreign countries. Equally, you could make your website accessible to different languages if you know that you could be receiving clientele from different countries.
•    Don’t be automated. When placing your links in various places, don’t use the same text for all of your links. Instead, try to use things like the URL for your website, your company name/brand and so forth to enhance your creativity and attraction to customers. Using relevant but different anchor text is a more natural way of linking and won’t look spammy to search engines.
•    Vary your links. You may have the luxury of being able to obtain links on several different websites, but if you direct all of these links to your homepage it can make your website look as though it has no depth. If you assess other parts of your websites which will be just as informative and attractive to the customers you are aiming this link at then create the link there. This doesn’t just allow your inbound links to look less automated, but it also guarantees that your customers will be accessing different areas of your website. If they are directed solely to your homepage they may only read the information on that page before exiting your website; so direct them to something that is going to really grab their attention.
•    Search Engine Optimization Companies. Some people choose to employ search engine optimization companies who can enhance your website for you, writing blogs and articles, creating better links and much much more. They are trained in this expertise and whether you used them once or monthly to create blogs, they can be a great investment for your website.

These are just a few things to get you on your way to achieving maximum off page search engine optimisation. Follow these and you should be well on your way to generating even more customers to your website. Our website and SEO blog offers fantastic tips and information on many different search engine optimization tools. It’s a fantastic way to generate customers to your site, and is quite simple once you know how. Happy linking!

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