May 15th, 2010 by Nick

With new technology from the likes of Nokia, Apple and LG, accessing the internet via a mobile phone or other mobile device has never been so popular. As we live in society where technology is advancing at an alarming rate and people are obsessed with social networking on the move, the importance of making sure your website is compatible with these mobile devices is crucial. There are more and more search engine optimisation techniques aimed at improving the efficiency of your site on the mobile internet and concentrating on a few key points is an effective way of maximising mobile results.

Speed is crucial in terms of SEO for mobile use. If somebody is accessing the internet via a mobile device it is likely to be to look for some instant information or for something that has just popped into their mind. A good search engine optimization strategy will firstly give you a higher search ranking which will benefit mobile users. When searching in a hurry, a user is highly unlikely to spend a long time browsing through search engine results pages (SERPs) for alternative searches and more likely to choose one of the first results which appear. Updating your actual web page so that it loads quicker on mobiles is also a good move and creates a more user friendly site.

Locality is crucial in terms of mobile internet use as a vast quantity of searches made on the move is to find local information. This could be close bars or shops, local bus times or even directions. When people are conducting local searches they need accurate and easy to read local information. With location and contact details being high on the list of search requirements, many mobile internet users will frequently use online applications such as Google maps, so when conducting your search engine optimisation strategies ensure you have sufficient keywords that will link to these resources.

The overall impression of your website when people arrive is also important. When people are in a rush or on the move, they want easy to use results and also a webpage that looks appealing. Creating good links from your homepage to increase ease of navigation is crucial if you want mobile users to stick around to find other information on your site. It can also be worth including links on your website to other local information which may be of interest, particularly local transport amenities, as this will then prevent them from having to stray to other sites and they may remember your site as being a one stop shop for future searches.

Many companies do not put as much effort into their mobile SEO strategies as they do their standard internet methods, however it is just as important if not more. There is strong competition on terms of organisations wanting their websites to stand out above the rest within mobile internet use, so even your competitor research should stretch to mobiles. Check out how your competitor’s sites load on a mobile device and ensure yours is just as good, if not better.

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