May 22nd, 2010 by Susie

In the world of online marketing and web building, title and meta tags are everything. If you want your website to get picked up by as many search engines as possible then you need a strong title tag. Think of it like a book cover in that your title tag is what sums up your entire website offering, however the difference is that it should reflect exactly what users will find on your website. Your title tag should be aimed at both search engines and people, as it needs to be a natural yet accurate portrayal of your site.

To ensure that your title tag is being picked up as often as possible by search engines, there are a few key points you should follow and consider when creating your title tag. All these points will work towards creating an effective title tag which is concise and informative and covers as many search possibilities as it can.

Firstly, consider the overall theme or branding of your company. If you have a recognised brand name then your title tag should include this for search engine optimization purposes. If you think that a brand name does not really apply to you, and then use your company name or website name in the title. The inclusion of a company name fits best at the start or end of the title tag, as it either opens with a trusted source of finishes the tag off to complete the information.

Target the user and not just the engine. Depending on the nature of your business, the level of detail and description in your title tag will vary. If your offering is fairly straightforward then you may only need to put in some common keywords. However if you find that users are searching for other variations or more detailed information on your products then adapt your title tags accordingly. Remember that search engine methods do change, so keeping on top of your title tags in your search engine optimisation is crucial.

Keywords should be included in your title tags and including some long tail keywords also will result in you being displayed within more search engine results pages (SERPs). There are no hard and fast rules as to whereabouts within your title tag the keywords are, but they should definitely be included. As with all content and link building strategies, your main aim for keywords is for them to be relevant and precise and in no way misleading.

Lastly, a basic but crucial point is keeping your title tags to a reasonable length. The amount of characters which a search engine will detect differs from engine to engine, but will never be more than seventy characters so always keep under this. Remember that spaces are counted as a character too – if you are including your brand name at the end of the title tag then it could result in this not being displayed if your tag is too long.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.