0845 077 2967 
August 3rd, 2010 by Susie
SEO is in perpetual motion. Ongoing changes in the ‘search world’ mean that those who stay still actually go backwards. It is therefore an imperative to keep on top of research and monitoring. It is not possible to pursue a very successful SEO campaign in the long term if you are blind to the changes in the external environment. It is important to recognise that search engine optimization is not much use as a temporary ‘shot in the arm’ for a site. If a multifaceted and tailored campaign is implemented over a considerable time period, the benefits which may be accrued are much more substantial than any short term project could deliver. This is because SEO is not just about improving rankings, it is also about increasing traffic and maximising conversions.
At Searchengineoptimization.co.uk we have been completely focused on improving the diverse sites of our clients while paying close attention to the relevant shifts in the world of search. One of the most important recent changes is Google’s Caffeine ‘going live’ this summer. Google Caffeine is basically a structure which indexes all the sites and it has been introduced in a clever manner.
In the summer of 2009, Google sought feedback in relation to Caffeine. This process ensured that relevant parties had a chance to have an influence. Subsequently, in November, Caffeine was put in motion at a single data centre in order to observe how it worked in practice. This meant that any initial problems or quirks could be ironed out in advance of the major launch when the index was to become ubiquitous. Google likes to get feedback from site owners and does not have an antagonistic attitude to the search engine optimization community. This is because there is a mutual interest in getting sites which are effective and user-friendly.
The big question is how will Caffeine alter the ‘search world’? There are two obvious points which must be made before anything else can be ventured. Firstly, it is premature to assess the practical impact of Caffeine on the way SEO has to be conducted. Secondly, it is the case that Caffeine is just one of the important changes transforming the sphere of search. Thus it will sometimes be quite hard to disentangle the influence of Caffeine from that of the other changes. The main thing will be to pursue evidence-related effective SEO that enables sites to improve their traffic and boost their conversion rates. Despite these caveats, some things can already be understood in relation to the advent of Caffeine. In the first instance, content can be accessed with greater alacrity. Secondly, Google can hold more content than was previously the case.
At present, it seems that the practical implications on SEO of Google are limited in extent. This is because the benefits of the new system are distributed to all the parties involved. However, Caffeine is likely to reinforce Google’s dominance in relation to the other search engines, so while Yahoo! and Bing should not be ignored, there is even less prospect of them making massive gains at Google’s expense in the foreseeable future.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
it is getting almost impossible to optimise for some keywords. It can be because of high competititon or imporved search engine algorithms.