June 17th, 2010 by Susie

As Google has such a large market share in the world of search, search engine optimisation is often compelled to address issues relating specifically to it. Although Yahoo and Bing cannot be ignored in SEO, it makes common sense to focus on Google most. One issue, which is sometimes a little neglected in the large number of articles written about optimisation, is what precisely is the Google Sandbox? The next question is: how best to escape from the Sandbox?

Defining the Sandbox is relatively easy, because Google does it for us. New sites are obliged to spend time in a special location, before they have proved their value to the satisfaction of the search engine. SEO techniques can be applied for a while, before the site is permitted out into the much happier – and more productive – world of the higher positions on the index. Patience is required, because diverse sites spend different amounts of time in the Sandbox. Frustration can mount, because the wearisome weeks can turn into miserable months in some unfortunate cases.

At Searchengineoptimization.co.uk, we might not have the capacity to prevent your site from enduring a tough period in the Sandbox, but we have developed tailored techniques that should ensure your spell ‘in quarantine’ is as brief as possible. When keyword research is performed for a site, it is prudent to make sure that not all the keywords which are being fought over are exceptionally competitive. Site owners, who do not heed this guidance, can believe their sites are in the Sandbox, but they are merely finding it tough to find their feet.

The adoption of the best way forward can help limit the duration of the Sandbox blues. It basically involves making sure the site is of the highest quality from the word go. It must be useful for users, while conforming to what Google’s web crawlers appreciate. Regular supplies of relevant content, employment of appropriate long tail keywords, and an effective link building strategy are the order of the day. The purchase of an already existing domain name may be an idea. Getting the hosting practicalities sorted out early on can also have a beneficial effect.

Search engine optimisation is not a process to recommend to impatient individuals. The Return On Investment (ROI) will usually come, but only in the context of an evolving, continuous and flexible campaign. Using the new social media can be a boost to a site, and it is important to do everything possible to maximise traffic and conversions. It is worth remembering that rankings without conversions are like sandwiches without the fillings: empty. Therefore, when you are waiting in the Sandbox, it can be a good time to check over the site as a user would.

There is no silver bullet which can get a site out of the Sandbox instantly. A reputable firm will not make you a promise that it cannot keep. Instead, it will endeavour to do its utmost to get you in to the game for real.

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