August 24th, 2010 by Nick

Despite Facebook and Google doing different things in a very impressive fashion, there has been some talk about them being in competition. Those interested in search engine optimization and social media marketing are obliged to look into these kinds of phenomena as part of their study of trends in the sphere of search. It is only by looking at all these phenomena that coherent strategies can be planned, implemented and adapted. Failure to comprehend what is happening can lead to sites performing increasingly poorly in the search engine results pages over time. Missing out on even a small nugget of information can have a detrimental impact on progress so constant vigilance is highly recommended.

At Searchengineoptimization.co.uk we make every effort to give the best advice. As a matter of course, we place all our ingenuity at the disposal of our clients and ensure that our tailored campaigns are of the highest quality.

Facebook is very useful when it comes to social media marketing. This is because of the huge audiences who often spend considerable time there. The use of a Facebook fan page is one way in which productive relationships can be established and built upon. However, Facebook has sometimes been used for the purposes of search. This means that it could be encroaching on Google’s territory. Google may have been irritated by the fact that more users are using Facebook than used to be the case, but should they have concerns about Facebook threatening their position in the search engine sector?

Google dominates the world of the search engines and has done so for about a decade. It has seen off challenge after challenge. It has done so by being brilliant at what it does. Some of the challengers which it has defeated have received a lot of hype at the start of their challenge. Arguably quite a few industry commentators would like the drama that would come from the displacement of Google from the international top spot. Google’s human capital and reputation management mean that it is a very formidable competitor. However, if it overextends itself into areas in which it has no track history, Google could divert too many resources away from its strengths.

It is important therefore to assess whether or not Facebook has the potential to develop into a serious challenger of Google. Google has specialist challengers in the ‘search world’ to contend with, including Yahoo! and Bing, but how does Facebook measure up? Thus far Facebook does not seem to represent a serious threat to Google on its home turf. Facebook has been used by people for search queries and research has indicated a slight increase in this. However, Facebook seems to provide scanty information when you attempt to use it in this way. Furthermore, independent commentators tend to agree with the notion that searching on Facebook is not a satisfactory experience.

Undoubtedly, Facebook is a great tool for social media marketing. However, it does appear that it will have to up its game considerably before many site owners have their SEO adjusted specially for Facebook.

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