January 17th, 2012 by Rory
If you’ve been investing in online reputation management, chances are you’ve purchased a few of your related domain names. The question is, have you done anything with them?
Parked domains are an old standby for any business that’s interested in protecting its reputation. Very few businesses can afford to operate more than one website, so it’s been easier, until now, to simply slap on some place-holder content and ignore these minor domains. There is still no harm in doing this, but if you want to make use of all of the internet assets at your disposal, you’re better advised to put in a bit more effort.
How to use parked domains
The essential word here is ‘parked’. Businesses began putting basic content on secondary domains so as not to lose them. This is a good way of keeping the domains under control, but not so good if you want to help your main site’s SEO, and you can discuss this with us at SearchEngineOptimization.co.uk.
*Develop secondary domains as mini-sites, used for promoting particular products or services
*Add some fresh content every now and then
*Begin to add them to your social media campaigns.
By putting just a little bit of work into these domains, you can turn what is essentially a drag on your internet budget into an SEO asset.
Having a few parked domains isn’t going to set your business back, but it does mean you’ve got business assets not being put to use. Talk to your search engine optimization company about your options for using secondary domains.
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