April 24th, 2010 by Nick

We can go into a vast amount of detail about what makes productive SEO link building and what search engine optimisation techniques work best, however the only real way to decipher if something actually works is to measure its effectiveness. It is quite simple for a company to monitor click throughs to sites and number of visitors, and if you are a website which offers products or services for sale then profit figures will also play a key role in your company success.

All this is well and good within your overall marketing strategies, but what about your actual link building effectiveness? Measuring how effective your search engine optimisation is comes down to more than just number of visitors to your site, and one useful tool for monitoring your search engine success is by using PageRank.

PageRank is patented by Google and is a tool that was devised for measuring the effectiveness of links to your website. It works on several levels, the first one being the basic link process. Every time a link goes from one web page to your web page, it is classed as vote from that website. This could be a link direct from an industry website to your site, or a link from another site which appears in a Google search, or just a link from any type of web page to yours. Technically, the more votes you are getting on your links, the higher your ranking.

That being said, our good friends at Google understand that your search ranking effectiveness goes deeper than just quantity – it is about quality too, which is why PageRank does not just stop there. If a vote from a particular website for your link is found to be a more reliable source, or just more crucial to your specific domain or the search engine world in general, then this vote will be given a better ranking.

All this might seem confusing, but in the grand scheme of things this is really just like the results of a general election. All websites from around the web play a part in voting for your specific web links, which is what makes them more a success. A vote could come from another web page simply having a hyperlink to your site or from multiple sites suggesting links to your content. Other factors affecting search engine optimization, such as relevant keyword links and number of clicks all play a part in the ranking of your site links.

Your Google PageRank result can be increased by simply getting your links out there. Consider key, relevant websites which your SEO links would benefit from being on and try to get yourself on there. Whether it is through a sponsored link or just a recommendation, if you don’t ask, you don’t get; so try and get yourself noticed. If you do have direct competitors then consider what web pages link to their site. If you think that would be relevant to you then try and get yourself included, too.

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