April 3rd, 2010 by Nick

Google have updated their PageRank system over the Bank Holiday weekend. The last PageRank update took place over the Christmas period during 2009 when, if rumours were to be believed, it looked like Google were looking to phase out the PageRank process altogether.

Many industry insiders questioned whether Google would keep faith with PageRank – some were surprised when the last update happened over the Christmas holidays, effectively showing that the rumours were without foundation. This latest update would suggest that they should now be quashed entirely, however it is conceivable that there could be changes abound in the future.

There are many paths for Google to take with PageRank. One suggestion in the search engine optimization industry has been that PageRank could be removed from public view and become invisible. Another rumour is that it will gradually be phased out and that a site’s last PageRank will stick against its name for the rest of its natural life. Good news for high ranking websites – terrible news for websites that have a poor PageRank.

SearchEngineOptimizatiuon.co.uk noticed the update in the early hours of this morning, with a vast majority of our clients seeing a positive change and associated benefits in the SERPs. We believe as an ethical SEO company that natural measures are the correct way to improve a site’s PageRank and that it will increase over time through the addition of quality content and effective link building strategies – carefully planned on-page and off-page SEO.

Webmasters shouldn’t read too much into PageRank, however. It should only be used as an indicator of how a website is performing and how Google views your website in a wider context. It shows how much authority Google judges your site to have on a scale between 0 to 10 with the most popular sites boasting a high PageRank. PageRank can be improved with a streamlined, well-optimised website that attracts targeted visitors to your services.

The PageRank algorithm was created at Stanford by Larry page and is as follows:

PR = 0.15 + 0.85 ( PR(Backlink 1)/TotalLinks(Backlink 1) + PR(Backlink 2)/TotalLinks(Backlink 2) + … + PR(Backlink X)/TotalLinks(Backlink X) )

To find out more about how to improve your PageRank, contact us today for a free SEO analysis.

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